Our Credo

The bear is a trademark of YeniFred, LLC

We believe in ingredients. From baked goods to a quality team, the end result relies on amazing ingredients working together in the best way imagined. At the end of the day, we measure success in smiles — the ultimate feedback on the quality of our work.


From custom cakes to Bearkery® baked goods, we will only use ingredients that we can pronounce. We believe in real ingredients, fresh ingredients, and quality. Our loyalty lies to the end product, not to suppliers, food vendors, or brand names. Butter comes from a cow. High-fructose corn syrup is evil. Freezers and cakes are arch enemies. We hold these truths to be self-evident.

Team Members

We believe in the quality of a team. We work together, we laugh together, and we are each indivually responsible for every aspect of our products, customer service, and customer experience. All team members take ownership for achieving that smile. We also must smile as a team. If we aren’t smiling, we’ll never get our customers to smile.


We strive to be good, responsible corporate citizens. We will always look to help our community but also know we can’t help others unless we’ve taken care of ourselves.


We measure immediate success in smiles. We measure long-term success on our customers becoming so satisfied with our products and service that they become evangelical about our company. Our bottom line? We work to make every customer experience nothing short of awesome.

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